90-Second Explainer Videos

A 90-second animation fits around 225 to 250 words of voiceover at a natural pace. Best for explainer videos, sales decks, and onboarding.

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Format guide

What fits in 90 seconds

At a comfortable voiceover pace of around 150 words per minute, a 90-second video gives you 225 to 250 words to work with. That is enough for a focused message, delivered clearly. We will help you shape the script to make every second count.

  • Best for: explainer videos, sales decks, and onboarding
  • Voiceover, sound design, and music included
  • All aspect ratios delivered: 16:9, 1:1, 9:16
  • Starting from £1,500 all-in
Script development and consultationIncluded
Storyboard and style framesIncluded
Professional animationIncluded
Voiceover and sound designIncluded
Unlimited revisionsIncluded
Multi-format deliveryIncluded
90-second explainer, starting from£1,500
Portfolio

Explainer Videos examples

SaaS Explainer
SonX
Dynamic explainer showcasing innovative technology with clean, modern animation.
Product Explainer
Nudge Global
Complex platform features broken down with vibrant, accessible motion graphics.
Social Media Ad
Nudge Campaign
High-impact animation built for scroll-stopping social performance.
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Common questions

Frequently asked questions

90 seconds is widely considered the sweet spot for explainer videos. It gives you enough time to establish context, explain the product properly, address a key objection, and close with a clear next step — without losing viewer attention. We produce more 90-second videos than any other length.
Around 225 to 250 words at a comfortable voiceover pace. That is enough for a proper narrative arc: problem, solution, how it works, proof, and call to action.
Yes. We can deliver the same animation in multiple lengths, languages, or aspect ratios. This is often more cost-effective than commissioning separate videos from scratch.
A typical 60 to 90-second explainer starts at £1,500 and includes everything: script development, storyboarding, style frames, animation, voiceover, and multi-format delivery. More complex or longer projects are quoted individually. We provide a clear itemised quote before any work begins.
No. Script development is included in every project. We shape the message together from a briefing call. If you already have a script we will review and refine it before animation begins.
Other lengths

Not sure on the length?

We can advise on the right format for your goal. Browse the other options below.

30-Second Explainer Videos 60-Second Explainer Videos 2-Minute Explainer Videos
UK locations

Explainer Videos across the UK

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Ready to brief your 90-second explainer videos?

Get in touch and we will come back with a clear quote within 24 hours.

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