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Explainer videos that make people get it in under 90 seconds.

The clearest way to explain a product is to show it moving. I write, storyboard and animate short explainer videos that take something genuinely complicated and make it obvious, the kind of video you can put on a homepage, in a pitch, or at the top of a sales email.

What a good explainer actually does

An explainer video isn't decoration. Done right, it replaces three paragraphs of copy and a confused sales call with 80 seconds that a prospect actually watches to the end. The trick is ruthless clarity: one audience, one core idea, one action you want them to take.

I start with the script, because that's where most explainers live or die. Only once the words are tight do we move to storyboard, style frames and animation. You approve each stage, so there are no expensive surprises at the end, and because it's just me, feedback goes straight to the person holding the pen and the mouse.

Most of my explainers land between 60 and 90 seconds and cost from £1,500 all-in. If you need a family of videos, a hero explainer plus social cutdowns, I'll build the system so everything shares one visual language.

What's always included
Script writing and messaging built for animation
Custom storyboard and style frames before we animate
Original 2D motion design in your brand
Professional British voiceover and sound design
Delivery in 16:9, 1:1 and 9:16 for web, sales and social
Unlimited revisions until it's right

From first call to final file.

01

Brief

You tell me about the product, the audience and the one thing it needs to do. A short call or a written brief, whatever suits you.

02

Script

I write a tight, watchable script and we lock the words together before anything visual happens.

03

Storyboard & style

You see exactly how it'll look and move, frame by frame, and sign off the direction.

04

Animate & deliver

I animate, add voiceover and sound, fold in your revisions, and hand over every format you need.

Where an explainer earns its keep

Homepage hero

The first thing a visitor sees. A homepage explainer lifts time-on-page and conversions because people would rather watch than read.

Sales & pitch decks

Give your sales team a 60-second asset that explains the hard part for them, consistently, every time.

Fundraising & investor updates

Make a complex proposition land with investors who are seeing twenty pitches a week.

Product launches

Announce a new feature or product with something people will actually share.

A few recent projects

These are the pieces I can show publicly. Most client work sits behind an NDA, but these cover the range: SaaS explainers, product walkthroughs and scroll-stopping social.

Questions about explainer videos

For most products, 60-90 seconds is the sweet spot, long enough to explain, short enough to hold attention. I'll always push for the shortest version that still does the job.
I write it, using whatever you give me, existing copy, a messy brainstorm, a sales deck. You review and refine it with me. If you'd rather write it yourself, that's fine too and it lowers the cost.
Clean, modern 2D motion design, the style you see in my work. I adapt to your brand rather than forcing everyone into one look, but I don't do photorealistic 3D or live action.
From £1,500 for a typical 60-90 second animated explainer, everything included. See pricing for a full breakdown.
Yes, send your brand assets and the video will feel like a natural extension of them, from the first style frame onward.

Related services & sectors

Let's go

Ready to explain the hard part?

Tell me a bit about it and I'll come back within one working day with honest thoughts, a timeline and a fixed price. No sales call required.

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