Financial products are complex and the stakes are high, so clarity and credibility matter more than flash. I make explainer videos, VSLs and social content for finance and fintech teams that explain the product plainly and feel trustworthy doing it.
In finance, a confusing video isn't just ineffective, it erodes trust. My job is to take something intricate (a fintech platform, an investment product, a wellbeing benefit) and make it genuinely clear without overclaiming or burying people in jargon. I've made work for financial-wellbeing and platform businesses, so I understand the tone this sector needs: confident, plain-spoken and careful.
I'm used to working alongside compliance. That means keeping claims tight, leaving room for the disclaimers you need, and running approvals into the process rather than bolting them on at the end. It's slower to do it properly, and I plan for that.
Whether it's a homepage explainer, a conversion-focused VSL, or social content that makes a dry topic approachable, the throughline is the same: make people understand, and make them trust you while they do.
I get clear on the product and the compliance guardrails before writing anything.
I write plain-English copy that explains without overclaiming, ready for your approvals.
A visual tone that feels trustworthy and considered, not flashy for its own sake.
We run compliance review into the process, then I deliver every format you need.
Make a complex financial product or fintech platform genuinely easy to understand.
Help customers use a product correctly, reducing confusion and support load.
Convert cold traffic for a considered financial offer without a hard sell.
Explain a financial-wellbeing or benefits scheme so employees actually engage with it.
These are the pieces I can show publicly. Most client work sits behind an NDA, but these cover the range: SaaS explainers, product walkthroughs and scroll-stopping social.
Tell me a bit about it and I'll come back within one working day with honest thoughts, a timeline and a fixed price. No sales call required.
Start a project