SaaS is where I do most of my work. I make explainer videos, product demos, VSLs and social content that take a feature-dense platform and make the value obvious, to prospects, investors and brand-new users alike.
The hardest thing about marketing software is that the value is invisible until someone understands it. That's exactly what animation is for. I've made videos for audio-tech, marketing-automation, ad-tech and financial-wellbeing platforms, so I already understand activation, onboarding, feature launches and the difference between a homepage explainer and an in-app walkthrough.
For a SaaS team, the smart move is usually a small system: a hero explainer for the homepage, a product demo for onboarding and sales, and a set of social cutdowns that all share one visual language. I'll build it so the pieces reinforce each other instead of looking like three different vendors made them.
And because you're briefing the person who animates it, technical nuance doesn't get lost in translation, which matters a lot when the product is the pitch.
I get hands-on with your platform and clear on the audience, trial users, buyers or investors.
We agree the one idea each video has to land, then I write the script around it.
I build a visual language your whole video set can share, so everything feels of a piece.
I produce the hero piece and cut the versions you need for web, product and social.
Lift signups by making the value obvious in the first 90 seconds someone lands.
Get new users to their first win faster and take pressure off support.
Make a complex platform land with investors seeing dozens of decks a week.
Announce and amplify with a hero piece plus native social cutdowns.
These are the pieces I can show publicly. Most client work sits behind an NDA, but these cover the range: SaaS explainers, product walkthroughs and scroll-stopping social.
Tell me a bit about it and I'll come back within one working day with honest thoughts, a timeline and a fixed price. No sales call required.
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