Every project follows the same six-stage process. You approve each stage before we move to the next, so there are no surprises and nothing gets animated until we are aligned.
Script development through to delivery — everything below is included in your project fee. No hidden costs at any stage.
We start with a briefing call to understand your product, your audience, and the action you want viewers to take. From that we write a script — tight, purposeful, and shaped for animation rather than print.
If you already have a script we will review it and flag anything that needs adjusting before production begins. A well-written script is the single biggest factor in how good the final video is.
The full script with scene-by-scene notes. We do not move forward until you are happy with the words.
Once the script is locked, we map out every scene visually. The storyboard is a rough panel-by-panel plan of what will appear on screen at each point in the voiceover — layout, movement, text, and transitions.
This is the cheapest point in the process to make structural changes. Moving a scene here takes minutes; moving it after animation has started takes hours.
A complete visual plan of the video. Every scene accounted for before a single frame is animated.
Before any animation begins, we produce a set of static style frames — fully designed, polished mockups of three to five key scenes. These lock in the colour palette, typography, illustration style, and overall visual direction.
Style frames are where your brand guidelines come in. We work within your existing visual identity — or help define one if you are starting from scratch.
The full visual direction of the video. Once agreed, these become the reference for every frame that follows.
With script, storyboard, and style frames approved, production begins. We animate every scene to the voiceover, applying timing, easing, and motion principles that make the content feel considered rather than mechanical.
We use AI-assisted tools at specific points in production to move faster — but every creative decision, every motion curve, and every design choice is made by our team.
A complete draft of the animation with voiceover and music, ready for your review.
You review the draft and send feedback. We make changes. Repeat until you are completely satisfied. There is no revision limit and no revision charge — this is part of the project fee.
In practice most projects need one or two rounds of minor tweaks at this stage, because the earlier approval stages catch the big things early.
Send feedback by email, Loom, or a shared document — whatever works for you. We turn around revision rounds quickly.
Final files delivered in every format you need. We package the output for wherever you plan to use it — website, social media, presentations, sales decks, or broadcast — without you having to ask for specific formats separately.
You also receive the project source files if required, so you can make minor updates yourself in future without needing to come back to us for every small change.
All final files, all formats, all aspect ratios — delivered in one organised package.
Get in touch and we will come back to you within 24 hours with a clear proposal and timeline.
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